New Play Toys · Jieyang, China

From ideas to
soft creations.

Inside China New Play Toys Factory, where plush development, careful workmanship and flexible customization come together.

Founded in 2018 in Jieyang, Guangdong, we specialize in developing and producing plush toys, with sampling and OEM/ODM support for customers in China and overseas.

China New Play Toys Factory exterior in Jieyang
Factory exterior · China New Play Toys Factory
Since 2018Focused on plush toys
JieyangGuangdong, China
OEM / ODMDevelopment & production

Inside the factory

The work behind each plush.

From preparing the fabric to finishing the final details, each stage contributes to the character, softness and appearance of the finished product.

Fabric Preparation & Cutting
01 / PRODUCTION

Fabric Preparation & Cutting

Fabric panels are prepared for the shape and size of each design. Careful cutting provides the starting point for consistent assembly.

Embroidery & Character Details
02 / PRODUCTION

Embroidery & Character Details

Embroidered expressions and decorative details bring a plush character to life. Thread colors, placement and scale form part of the design discussion.

Sewing & Assembly
03 / PRODUCTION

Sewing & Assembly

Cut panels are sewn together to build the plush form. Workmanship at this stage helps define the silhouette, seams and attachment details.

Stuffing & Shape
04 / PRODUCTION

Stuffing & Shape

Filling gives each plush its softness and volume. The intended shape and feel guide the stuffing and finishing stages.

Hand Finishing & Inspection
05 / PRODUCTION

Hand Finishing & Inspection

Hand finishing brings the details together, from seam closure and trimming to appearance checks before packing.

Product Packing
06 / PRODUCTION

Product Packing

Finished products are prepared for packing. Discuss labels, hangtags, packing quantities and presentation needs when planning your order.

New Play Toys showroom with plush samples

Showroom & development

Find a direction.
Make it your own.

Explore plush styles, compare details and discuss ideas for your next collection. We support different product concepts and customization needs, from the first discussion through sampling and production.

Share your reference images, target size, preferred materials and branding ideas so we can discuss a suitable development direction.

Workmanship & quality

Clear details. Careful finishing.

Our production covers sewing, stuffing, hand finishing and quality inspection. Product requirements can be discussed according to the intended market and your project needs.

01 / DEFINE

Sample & requirements

Use the sampling stage to discuss the shape, dimensions, materials and decoration that matter to your design.

02 / REVIEW

Workmanship & appearance

Attention to sewing, filling and hand finishing helps bring the intended plush character together.

03 / PREPARE

Packing & market needs

Discuss labels, packaging and any product-specific testing or documentation required for your destination market.

Ready for the next stage

From finished plush
to packed orders.

Packing and shipment preparation are part of the project discussion. Tell us how your products will be presented and delivered so packaging requirements can be considered alongside production.

For a new inquiry, include your estimated quantity, destination market and target delivery date. Sampling, pricing and timing are confirmed for the individual project.

Packed cartons in the factory warehouse

Let’s create together

Tell us about your
next plush project.

Talk with our team about product ideas, sampling and customization.

Helpful details to include

  • Reference images or design drawings
  • Target size and product type
  • Estimated quantity per design
  • Branding and packaging preferences
  • Destination market and delivery target

markyuan@xwmtoy.com
+86 189 2503 0683

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