About us

Guangzhou Hengyi Industry & Trade Co., Ltd.

New Play Toys is the customer-facing brand of Guangzhou Hengyi Industry & Trade Co., Ltd. We are a custom plush toy manufacturing and sourcing partner serving brands, importers, distributors and promotional-product buyers worldwide.

Our Guangzhou Office manages customer communication, product development and export coordination, while our Jieyang Factory supports sampling, production and quality control. From artwork review and material sourcing to mass production and global delivery, we provide flexible OEM/ODM solutions for custom plush toy projects.

Core Advantages

  1. Strict Quality Control & Compliance for Export

Products can be developed and tested according to the applicable requirements of the target market, including ASTM F963 and CPSIA for the United States and EN 71 for the European Union, subject to product type, age grading and project requirements. Testing and reports are arranged according to the confirmed specification and destination market.

  1. Rich Product Range & Flexible Customization

We support custom plush toy development based on your artwork, reference sample or product concept. Options can include size, fabric, filling, embroidery, accessories, packaging and labeling. Our workflow covers design review, sampling, revisions, confirmed production and quality control.

  1. Efficient Service & Global Direct Delivery

Our Guangzhou Office coordinates customer communication, product development, sourcing and export documentation. Our Jieyang Factory supports sampling, production and quality control. Shipping arrangements can be coordinated according to the confirmed order, destination and delivery requirements.

Service Philosophy

We value clear communication, reliable execution and long-term cooperation. Every project is reviewed according to its confirmed specifications, target market, quality requirements and delivery schedule.

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